Tools we use
There are some tools and services that you couldn't pry from our cold dead hands, they are that useful in getting the job done for our clients. These are the tools that we simply can't live without. But as we say to our clients:
"a fool with a tool is still a fool".
It takes a well thought out strategy to deliver consistent, long term results.
ActiveCampaign is an all-in-one marketing platform for your business, that combines the power of email marketing, marketing automation and sales and CRM funtions into one tightly integrated system. It allows us to build lists, send newsletters, track leads and build powerful automation sequences using personal and behavioral data about your contacts.
Lead Generation & Conversion
Thrive Leads is a powerful WordPress plugin that helps you build your mail list by giving you different ways to allow people to sign up to your mailing list. It will transform the way you think about signup forms. Thrive Leads also gives you powerful A/B testing tools that allow you to run multiple variations of a form and choose the winner.
Hosting & Domain Registration
Pagely bills itself as "the most scalable WordPress Hosting platform on the planet". If your site runs on WordPress and you care about speed and performance (and you should) then Pagely is a powerful place to host your site, which is exactly what we do here at Quarterback Digital - for us, and for our clients. They provide an Amazon backed WordPress platform for little companies like Garmin, Facebook, Vonage, Disney, Microsoft, eBay and many more. So if Pagely is good enough for them...
We use Namecheap to register new domains and manage our existing domain portfolio. After several years of using other domain registrars for our domain portfolio and for our clients', we switched to Namecheap simply because they provide a much better customer experience in addition to competitive pricing. Their account dashboard and user interface is well thought out and intuitive, especially for those unfamiliar with domain registrars. Their customer service has also been reliable when needed.
Analytics & Site Testing
Google Analytics is one of the most valuable tools Google offers for free.
If you're not currently monitoring your site traffic with Google Analytics, we strongly suggest you do, as you are missing out on valuable data and insights from your visitor traffic.
Hotjar is like having x-ray vision on your site performance. It allows you run run heatmaps and click reports to see where and what people are viewing on your site - or more importantly, where they are not. The Visitor Recordings are like watching over the shoulder of your visitors, letting you see where they travel during a site visit. And if you use forms on your site you can see what fields get filled out and which get abandoned.
Site Building/Wordpress Themes
Beaver Builder is a visual page builder plugin for WordPress, allowing non-technical users to quickly build professional looking pages using their snappy drag and drop interface. Incredibly powerful and thoughtfully designed, Beaver Builder comes with several page design templates and a complete theme that you can customize. out of all the visual page builders out there, we recommend these guys the most.